Elements of Behavior Change

behavior change brain science mindset neocortex prefrontal cortex process purpose May 21, 2020

“woo woo” + science⁣

When I tell people I basically got a PhD in mindset & health behavior change ... it sounds made up⁣

*mindset* & *behavior change* feel very abstract and floaty lol⁣

*science* is the opposite - concrete and logical⁣

But there’s a science to this floaty stuff, and it’s kind of my life goal to explain it to the world 😆⁣

And it’s not just social science (my PhD is actually in psychology) but neuroscience too⁣

Behavior change starts with an OBJECTIVE⁣

Like 👉 fat loss⁣

But then requires a PROCESS — because we all know what happens when you want to make a change but have zero plan in place to take action 🙃⁣

Like 👉 adjust your environment, figure out where new behaviors fit in your schedule, work through mindset blocks, maybe hire a coach to guide you⁣

Most importantly, you need to identify your “why”, your PURPOSE (note: NOT the same as your objective)⁣

Like 👉 you’re the best version of yourself when you’re healthy, fit, and active⁣

BUT, on the less floaty side of things...⁣


This is your rational thought process and involves the neocortex part of your brain.⁣

“Fat loss is the objective and achieving that will determine my success.” 💭🧠⁣

Straight forward. Cut n dry.⁣


Here you’ll notice more systematic thoughts and mainly requires your prefrontal cortex (the planning powerhouse of your brain)⁣

“How will I change my daily environment to make my goal pursuits easier?” 💭🧠⁣

More cognitive effort required here. This is the “how”... and if you can find some enjoyment in this part, that’s major 🔑⁣


As much as we like to think we are logical beings... this emotional stuff typically plays the largest role in successful, sustained behavior change and is housed in an entirely different part of your brain: the limbic system 💭🧠⁣

“Why does this actually matter to me?”⁣

^ This often requires *unearthing of the deep shit* as I mentioned in my caption yesterday.⁣

• Try working through these elements (now understanding where your thoughts & brain come into play)⁣

• Then use the image below to make your own behavior change chart, share an element or two below ⤵️⁣