Diets work. Shitty diets don’t.
Shitty diets don’t.
Well, they do, but it’s very temporary.
And in the long run they do more than just “not work” they set you up to be worse off, both physically and psychologically.
The quick fix, fad diet industry THRIVES off of this.
They make billions of dollars every year by preying on your:
Previous failed attempts,
False hope (yesterday’s post),
and lack of awareness pertaining to things like energy balance, adaptive thermogenesis, and reverse dieting (last week’s posts)
They want you to succeed in the short term.
Because if you were to keep the weight off, become more confident and capable, and shift your mindset...
Then they’d be out of books to write and shitty tactics to sell.
I was asked recently what to look for in a good coach.
And I realized that a good coach is truly the opposite of a shitty diet:
✅They will take into consideration… your environment, mindset, dieting history, stress levels, current exercise & eating habits + behaviors
NOT provide a one-size-fits-all approach.
✅They will prepare you to handle challenges and help you work through barriers as they arise (because they will. And a good coach will be honest about that too).
NOT give you a food list + guidelines…and if obstacles trip you up, well, that’s your own fault.
✅They will teach you flexibility and sustainability.
NOT treat you like a robot with no life.
✅They will help you repair poor relationships with good and exercise.
NOT create new negative thought patterns and exacerbate current issues.
✅They will understand how the human body works, and use this knowledge to provide you with tools to manage things on your own.
NOT lock you in as a repeat customer till you die
(…potentially from obesity-related illness)
👉Good coaches will give a shit about you.
👉Shitty diets don’t.
You don’t need a coach to be successful.
And the purpose of this post is to not sell coaching services.
IF we can work together and shift the health/fitness world to include more accurate messages & knowledge that oppose shitty diets…
Then we just might stand a chance.
Are you with me?