Tell me about your mindset coaching

The Problem With Today’s “Mindset Coaches”

awareness behavior change brain science breaking habits change cognitive behavioral therapy growth mindset mindset mindset coach mindset research Jul 15, 2022


I spent nearly five years researching mindset and health behavior change.⁣

It’s been really cool to see the psychological side of fitness coaching become more popular and rival the importance of nutritional science, physiology, and how to program progressive overload.⁣

But because of this increased popularity and recognition, many health coaches I come across also market themselves as mindset coaches.⁣

Yet, when I’ve asked on my Instagram story how many of the coaches that follow me have any formal training in behavior change or mindset, 70% said they don’t.

While it’s commendable that coaches want to help their clients improve their mindset, you can’t just wake up one day and decide that you’re a mindset coach. 

You need formal training if you genuinely want to help your clients.


What it Takes to Actually Help Clients with Their Mindset

Here’s the thing, you don’t need to be a psychologist, and you don’t need a Ph.D. to help people improve their mindset.⁣

But you do need to understand that there is a science to behavior change and shifting someone’s mindset.⁣

Researchers around the world, myself included, are publishing studies on these concepts.⁣

Behavior change isn’t just fluffy woo-woo stuff.⁣

There are evidence-based strategies, tactics, and practices that require time, effort, and more than a nutrition certification.⁣

Client adherence, retention, and goal achievement does not come from knowing about the thermic effect of food or that metabolic stress, muscle damage, and mechanical tension lead to hypertrophy.⁣

You’ve heard it before, “Everyone knows they should pay attention to their nutrition and exercise to be healthy, yet most people still don’t.”⁣

Then please tell me why, as an aspiring coach, all you’re taught about is nutrition and exercise?

To be a well-rounded fitness coach, you need to know how to guide your clients through behavior change. And in order to do that, you have to understand the underlying behaviors and struggles your clients are facing.


Learn The Science of Mindset for Your Coaching 

My goal is to help bring mindset and behavior change science to the coaching world.⁣

At KJO Coaching, our coaches are ready to help clients not only learn all the things about nutrition and training to achieve their health and physique goals⁣, but also help them sustain those goals and make lasting changes through evidence-based practices in psychology, mindset, and behavior change.⁣

If you’re a coach who wants to do the same for your clients and realize you’re missing this vital piece in your training (and don’t worry, most coaches are), then you need to check out The Health Mindset Coaching Certification.

In this 13-week program, you will learn how to cultivate a growth mindset in your clients and guide them to sustained behavior change using evidence-based practices in psychology.

You’ll also benefit from increased client retention, connection, adherence, and success. (which, of course, benefits you with more success in your coaching career!)

Join the waitlist today and receive 5 FREE lessons in mindset and psychology to give you a head start on becoming a better coach and helping your clients make lifelong improvements to their health. 

Click here if you’re ready to take the next step in becoming the best possible coach!


Check out my original Instagram post here.


Connect with us!

Email: [email protected]

IG: @coachkaseyjo @kjocoaching

Hi, I'm Kasey!

I coach, mentor, write, and teach with one main focus: Build strong bodies and healthy lifestyles, starting with your mindset.


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