3 Things Missing From Your Health and Fitness Coaching Practices
Aug 05, 2022
Your coaching, content, marketing, and relationships might be missing a crucial element that’s holding you back from reaching your maximum potential.
Recently I hosted a workshop for health and fitness coaches, and more than 70 coaches came AND stayed from start to finish.
For a FREE 90-minute workshop, this is good. Actually, it’s more than good; it’s excellent.
I got at least 50 messages in the days following the workshop thanking me for the impact it had.
AND (for my biz/marketing interested folks), I had more Health Mindset Coaching Certification commitments than I ever have before when doing something like this during launch week.
None of this happened by accident. I was intentional in how I organized my workshop, the expectations I set for the coaches, and how I delivered the content. And all of that can be applied to your coaching, too.
You can Achieve Similar Success
But this isn’t a post about “wow, Kasey is so helpful and amazing!”
I’m writing this post because I want to share why this went so well and how you can have similar results for your coaching or marketing. Below I break down 3 main reasons this workshop was a success and how you can use the same strategies in your coaching.
1. Expectations Were Set
I made it clear that coming to this workshop meant you’d have to face beliefs and thought patterns that were negatively impacting the coach-client relationship.
The coaches who attended were ready to get called out and prepared to have their perspectives questioned.
If I didn’t set this expectation, I probably would’ve had pushback, and I definitely would’ve had fewer coaches be positively impacted.
But because everyone knew what they were getting into, they were not only more prepared for getting called out (because it wouldn’t have been a pleasant surprise to get called out like that), but they were also more receptive to what I had to say.
I didn’t have to give everything away when I promoted the workshop, but I did have to let the coaches know what they should expect coming into it.
2. We Uncovered Problems That Didn’t Exist Before
Most coaches don’t spend enough time thinking about the impact of their clients’ mindsets, let alone how their OWN mindset can impact their clients.
When we walked through mindset assessments, for the first time ever, many coaches became aware of what their mindset really looked like.
I then explained how their mindset impacts their clients’ success (or lack of success).
I didn’t scold or berate anyone. I just shed new light on the situation and let each coach come to their own conclusions. (Health Mindset Coaching Certification students know the power of allowing people to make their own conclusions for mindset and behavior change in general!)
We talked about how the coaches have to improve their mindsets if they want to improve their client adherence, have higher retention rates, and see greater client success.
Many coaches didn’t even realize that their mindsets were affecting their clients, so they can immediately become better coaches by uncovering a problem they didn’t even know existed. Awareness is the first step to change!
3. We Cultivated Belongingness
The coaches in my workshop felt like they belonged because they knew what to expect coming into the workshop, they were receptive to new ideas, and I was supportive when I brought up problems they didn’t realize existed.
The number of shared sentiments of “OMG, I feel called out” or “I’m definitely guilty of this” created a sense of community.
Even though the coaches already knew they weren’t the only ones struggling with a particular issue, it was helpful to see and speak to others who were in the same situation.
Belongingness is a “basic psychological need.” You’re more likely to be motivated and successful if you feel like you belong.
A sense of belonging comes from trust and acceptance, both of which were present in my workshop and both of which need to be present in your coaching.
How to Reach Your Maximum Potential as a Fitness Coach
Whether you’re a coach, business owner, or neither, you can learn from these few findings and leverage them for better outcomes in your life.
And if you want to learn more about how to become a better coach to serve your clients and help them achieve greater success, I can help you.
The Health Mindset Coaching Certification is for fitness professionals who are interested in mindset and psychology but unsure of how to apply the research and science to their coaching practices.
If you want to receive messages from clients thanking you for the positive impact you’ve had on them or if you want your group coaching calls to cultivate a sense of belonging, you would benefit from learning how to apply mindset and behavior change science to your coaching practice.
The 13-week program will teach you how to leverage the science of mindset and health behavior change to better encourage a growth mindset in your clients to promote increased retention, connection, adherence, and success.
Click here to sign up for the waitlist for the next round of the Health Coach Mindset Certification, and you’ll also receive 5 FREE primer lessons to get you started!
See my original Instagram post here.
Connect with us!
Email: [email protected]
IG: @coachkaseyjo @kjocoaching
